The Case for Internal Brands, and How to Manage Them
It’s a familiar debate: On the one side, teams want to differentiate themselves by being assigned an identity—a fun name that resonates with...
Don't Give a Sales Pitch to a Journalist — Tell Them Your Story. Here's Why.
Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs, it’s in our blood to always be selling. But when it comes to...
9 Reasons You Should Have an Amazon Brand Storefront
Opinions expressed by Entrepreneur contributors are their own. With more than seven years of experience as an Amazon consultant, I’ve witnessed firsthand the...
How to Finally Get Some Consistency Behind Your Branding
Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Under30CEO.com In the business world, having a consistent brand identity...
Launching a New Media Company? Here are 7 Things to Know Before the Camera Starts Rolling
Opinions expressed by Entrepreneur contributors are their own. From sports streaming and YouTube video series to satellite radio and podcasting, the media industry...
What Would Your Brand Sound like as a Voice? A Conversation with Phoebe Ohayon
In this age of AI, synthetic brand voices have experienced a remarkable rise. They promise consistent auditory signatures, and accessibility and inclusivity. Branded...
The Marvelous Middle: Meet the Spider in the Web of Brand Building
Tom Sussman, Head of Strategy at Leo Burnett in London, said something pretty cool in a podcast recently. He described an ad as...
The Stochastic Parrot: Where Knowing and Predicting Diverge
Recently one of the “gods” of AI – Yann LeCun, head of AI at Meta, who kept the faith in the dark years...
Developing a New Marketing Strategy? Remember, It’s about Humans
Impressions, reach, engagement rate, ROAs, MQLs, and this list goes on — in today’s marketing world, there’s no shortage of data points to...
De-positioning Mastery: How to Outperform the Competition
Brands aren’t built in a vacuum. Customers evaluate your brand in relation to their pain points, your competitors, and a mix of market...